Reliance Retail, Reliance Retail Business

Reliance Group of Industries was founded by the legendary Dhirubhai H. Ambani way back in the 1960s. Presently, Reliance group has become one of the major industries in the global market. Reliance Industries have spread their wings in different business sectors, namely petroleum refining, textiles, telecom, marketing, retail, petrochemical, media, and healthcare. Reliance Group has been divided into two groups: Reliance Industries & Reliance Anil Dhirubhai Ambani Group. Reliance Industries is headed by Mukesh Ambani, younger son of Dhirubhai Ambani. The sectors included are Petroleum, Life Sciences, Retail, Relicord, Solar, Logistics, Industrial Infrastructure, and Institutes of Life Sciences. Reliance Anil Dhirubhai Ambani Group is headed by Anil Ambani, the elder son of Dhirubhai Ambani. The Sectors included are Healthcare, Insurance, Media & Film, Power, Capital Investment, Communications, & Infrastructure.

Reliance Retail Limited (RRL) is a small subsidiary of this huge globally spread industry. It is a sub-group of Reliance Industries, headed by Mukesh Ambani. The main vision of RRL is to generate inclusive prosperity and growth for small shopkeepers, consumers, vendor partners, and farmers.

Reliance Retail Limited was launched in the year 2006. Since then, it has developed into one of the major retail sectors in India, catering to a large number of vendors, customers, and farmers. RRL follows the core level of backward integration growth strategy. This has resulted in developing a massive value chain growth process that starts right from farmers to end consumers.

Reliance Retail limited continues expansion of its market value & specialty formats. In the year of its launch, RRL opened approximately 90 retail stores all over the country. These are tagged as “True Value” stores that offered quality items at a price much lower than the actual market rate. Because of wider product options, value merchandising, and in-store initiatives, RRL experienced a massive growth during the initial periods. Soon it became a reliable, affordable, and popular choice for many while thinking of retail purchase and marketing options.

Presently, RRL has partnered with Grand Vision and opened around 100 optic stores all over the country. Yes, Reliance Retails has entered the optics business too. The RRL optical chain offers eye care products from Grand Vision, ranging from contact lenses, express frames, sunglasses, solutions, & accessories.

RRL has collaborated with Hamleys, UK’s leading toy manufacturer for centuries. As a result, the Indian residents got opportunity to experience the wonderful toy products from Hamleys. Presently, there are 2 stores opened in India. More stores from Hamleys are coming up in the following years.

Next in line is the iStore from RRL. It is a distributor for Apple products. At present, there are around 20 such stores available in different parts of India. Growth in numbers is on the cards.

Reliance Retail Limited has also going to partner two major international brands: Quiksilver & Steve Madden. The former is a leading international sports accessories brand while the later one deals with fashion footwear accessories for men, women, & children.

RRL serves around 3.0 million customers on a weekly basis across India. Reliance One, the loyalty program, has patronage of around 7.00 million customers.

Reliance Retail is remodeling itself into something bigger and more goal-oriented. Over the next 3-4 years, RRL is targeting to grow its customer base to 3 times more than the present stage.