Reliance Retail, Reliance Retail Business

Reliance Retail Ltd is an endeavor of RIL - Reliance Industries Limited to revolutionize the entire retail business in India. They have established a countrywide network of retail outlets in mixed formats to give a world class shopping experience to the Indian consumers. Reliance Retail India has constructed a seamless supply chain that has infrastructure to host multiple value-added services targeted primarily at the common man. Reliance Retail marketing strategies and prompt availability are bound to make it unparalleled in the industry.

The Reliance retail business includes a pan-India supply chain of supermarkets, hypermarkets, discount stores, departmental stores, convenience and specialty stores and outlets in over 800 cities including metros and major cities like Bangalore, Pune, Chennai and second tier towns and cities like Bhubaneshwar, and many more. The annual percentage growth estimated for organized Retail Sector in India in 30%. Reliance Retail Ltd. is set to capture a major share of organized retail industry in India with introduction of major Global brands into the Indian markets in both quantity and quality. It plans to foray into retailing of food and grocery products, apparels and footwear, lifestyle and consumer durables, home improvements and essentials, leisure and entertainment operations, health and well-being products etc.

Most of the Reliance Retail outlets are company-owned, but the convenience stores would be based on a franchisee format in collaborations with mom-and-pop kirana shop owners. An endeavor in this direction that has become a household name is Reliance Fresh - daily need food and grocery stores. Reliance Trends is the apparel outlets housing top luxury brands across the world. The A1 Plazas across various highways in the country offer subsidized rates on the food items and even quick bath facilities for a mere charge of Rs. 5 - Rs.15. There are over 1000 RIL-owned Petrol Pumps in India that offer additional facilities of food courts and change rooms. R-Care automobile service centres have been set up along with the A1 Plazas. Refresh up-market eating joints are again another format of the A1 Plazas. The RIL fuel stations across the country are slated to get Qwik Marts that are multi-brand retail outlets for quick service and quick transactions. Besides these RIL plans to make Punjab a base for its dairy products retailing and Bangalore for apparel operations.